Apathy is a pervasive and disabling feature of frontotemporal dementia with profound effects on goal-directed behaviour, emotional responsiveness, and social engagement. Although often overshadowed by behavioural and language impairments, apathy in people with frontotemporal dementia is predictive of more severe functional decline, earlier institutionalisation, and ultimately shorter survival,1 with further downstream effects on the social and emotional wellbeing of the carer.2 Therapeutic approaches to alleviate apathy in frontotemporal dementia are scarce, with most studies tending to focus on non-pharmacological interventions.