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The article discusses a new report by the WHO and STOP, a tobacco industry watchdog, highlighting how tobacco and nicotine companies are marketing their products to young people. The report, titled "Hooking the Next Generation," reveals that e-cigarette use among children aged 13-15 is higher than adults in all WHO regions, with an estimated 37 million children in this age group using tobacco. WHO Director-General Tedros Adhanom Ghebreyesus warns of the dangers of the tobacco industry targeting children, stating that history is repeating itself.
A new report by WHO and STOP, a global tobacco industry watchdog, has outlined how the tobacco and nicotine industry continues to market its products at young people. The report, entitled Hooking the Next Generation, noted that children aged 13–15 years use e-cigarettes at a higher rate than adults in every WHO region. An estimated 37 million children in the same age bracket use tobacco. “History is repeating, as the tobacco industry tries to sell the same nicotine to our children in different packaging”, warned WHO Director-General Tedros Adhanom Ghebreyesus, in the opening to the report.